Unveiling The World’s Favourite Colour with G . F Smith

Sunspel and the historic British paper merchants G . F Smith have come together to celebrate their search for the world’s favourite colour.

As two heritage brands with very modern sensibilities, it made perfect sense for Sunspel to team up with G . F Smith. We’ve taken our iconic British T-Shirt, made in England and crafted from incredibly soft cotton, and dyed it the winning shade – Colorplan Marrs Green.

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The project saw people all over the globe voting for their favourite colour, and this week we made a special trip to G . F Smith’s hometown of Hull to celebrate the big reveal.

The winner, Annie Marrs, was on hand to help G . F Smith reveal the colour and the big moment was marked by cannons shooting paper confetti of the shade across the streets. All the products created in Colorplan Marrs Green were available to purchase at G . F Smith’s pop up shop, including the Sunspel X G . F Smith Classic T-Shirts, as well as products from iconic brands like Anglepoise, Tokyo Bike, and the Cambridge Satchel Company.


We’d like to thank G . F Smith for inviting us to be a part of their project, and congratulations to Annie on her new Colorplan colour.

The limited edition T-Shirt is available in Sunspel stores or online here, as well as the beautiful World’s Favourite Colour stationery sets we’re selling. Alternatively our T-Shirts will be stocked at G . F Smith’s pop up shop on Humber Street, Hull until July 9th.